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ROUNDTABLE

Resilient Main Streets

The Role of Social Infrastructure for Climate Preparedness and Adaptation in Montpelier, VT

Thursday June 26, 2025
12:00 noon — 1:00pm

Presenter: Katie Trautz, Executive Director, Montpelier Alive

In July 2023, the Winooski River overflowed its banks causing catastrophic flooding in downtown Montpelier, Vermont. It was the town’s Main Street program, Montpelier Alive, led by Executive Director Katie Trautz, that took the lead managing the flood response and recovery efforts. With the assistance of the City Parks Department and other community leaders, Katie helped lead Montpelier’s volunteer Hub that managed almost 4,000 volunteers, linked businesses to assistance providers, and raised and dispersed over $2 million for local businesses —many of whom by their own admission would not be operating today if not for that assistance. Within a year 90% of the 140+ downtown businesses impacted by the flood had reopened. Her efforts earned her the Vermont Downtown Leadership Award and she was named USA Today’s VT Woman of the Year.
We met Katie, learned firsthand how Montpelier responded to the flood, and discussed the role local Main Street programs can play in climate preparation, adaptation and resilience. Watch a recording of our discussion, and stay tuned as we add notes and resources from our discussion below.

RESOURCES

After a day of heavy rains, in the early morning July 11, 2023 the city of Montpellier, VT woke to find itself under water. The businesses of downtown Montpellier were submerged under 5-8ft of toxic water. The catastrophic flood made headlines across the country and around the world as the latest climate disaster, and rang off warning bells here in our small state of Rhode Island marked by its 400 miles of coastline. With water as our defining feature, it’s only a matter of time before our Main Streets contend with similar flooding. But if we prepare by making our Main Streets more resilient now, our Main Streets will ultimately survive and even prosper when our greatest fears are realized.

Within a year, 90% of downtown Montpelier’s 140 businesses impacted by the flood reopened, and the downtown is once again a beloved gathering spot for residents and a favorite destination for tourists — this time prepared for when the next flood hits. How could this be? Montpelier’s speedy response and recovery was possible because they had an operating Main Street Program, Montpelier Alive, that was able to step in to offer leadership at a moment’s notice when it was needed most.

A strong Main Street Program is especially well positioned to lead a Main Street’s climate disaster recovery efforts for several reasons. Perhaps most important is that the core of such programs is the intentional investments made in developing relationships with business owners and community members over time — building trust that’s critical for effective leadership. Well run Main Street Programs are also effective and practiced at volunteer coordination, and as nonprofits can lead necessary fundraising efforts that allow the organization to jump into action at a pace that government entities simply can’t manage.

We asked Katie Trautz, ED of Montpellier Alive who led their flood recovery efforts to share her key recommendations for how to best prepare for climate disasters along our Main Streets. Here’s some of what she had to say:

Key Recommendations to Build the Resiliency of your Main Street

BUILDING PARTNERSHIPS

Effective response to climate disasters relies on the strength of trusted partnerships, and relationship building is at the center of any strong Main Street Program — both with business owners and with the city in the form of public-private partnerships. Building these relationships before disaster strikes is more meaningful than anything, so that in a time of need everyone is able to work together as a team to respond quickly and effectively.

In the case of Montpelier Alive, they were asked to spearhead the downtown recovery effort because they had built these strong relationships with business owners, and this proved to be essential. Montpelier Alive had a tradition of bringing all of their Main Street business owners together once a month to strengthen their Main Streets. After the flood they began meeting weekly, which provided everyone a forum for sharing experiences, emotional support, and access to expert advice that Montpelier Alive coordinated.

MANAGING VOLUNTEERS

In addition to building relationships with business owners and city officials, it’s also important to build relationships with community members, as it takes everyone working together to respond to a climate disaster. Being seen as a trusted entity by community members before disaster strikes, will give community members confidence in your organization when your leadership is needed most. Disaster response necessitates a large volunteer force, and having some volunteers working regularly with you before a disaster will be a helpful starting place to grow upon when needed.

On the morning of the flood, in coordination with city officials, Montpelier Alive posted a call for volunteers and signup form on their website. As soon as they were able to find higher ground, they started a Volunteer Hub. Over the course of months, over 4,000 volunteers would come through the Volunteer Hub prepared to help in clean-up and rebuilding efforts.

The Volunteer Hub became the central location for:

Photo courtesy of Boston Globe, featuring Montpelier VT flood recovery volunteers

  • Volunteer Check-In and Coordination
    It’s important to have a staff person or volunteer coordinator staffing this table who has a positive energy and is very organized. Central to volunteer coordination was the distribution of clean-up supplies and PPE (personal protective equipment) provided by the local hospital.
  • Donation Center and Food Pantry
    Montpelier immediately began receiving donations ranging from food pantry items and personal care items to furniture for distribution to those in need from the community, region and eventually from across the country.

FUNDRAISING

Most Main Street Programs are setup as nonprofits, and having a trusted nonprofit organization at times of critical need are essential for efficient and effective recovery efforts. It takes a long time for businesses and buildings to see checks come through from their insurance claims, and receiving governmental support is by default a long process. While both are essentially tools to recovery, access to immediate emergency funds is what is needed most by building and business owners, and a nonprofit Main Street Program is uniquely qualified to fill this role.
As the face of recovery efforts for downtown Montpelier, Montpelier Alive was seen as the most trusted entity to receive financial donations to help with recovery. They immediately began receiving donations from the region and eventually from across the country, ultimately collecting and distributing $2.6M in emergency grants to businesses, outpacing state and federal aid. Montpelier Alive hired a development professional and partnered with a local foundation to double the impact of their fundraising. They formed a grant committee who oversaw three rounds of applications for funding assistance, timing access to funds to fill gaps between other funding opportunities.

BUILDING LONG TERM RESILIENCE AND RECOVERY STRATEGIES

Montpelier quickly became experts in flood recovery after their 2023 flood, and soon after the water receded, the city together with Montpelier Alive began planning for the next flood, understanding that climate change is our present and future. It’s important not to wait for disaster to hit before engaging in long term resilience planning. Here is some of what Montpelier is doing towards this goal:
  • A series of public forums were held to engage the community in reimagining the future and building consensus around resilience strategies.
  • The multi-stakeholder group Montpelier Commission for Recovery and Resilience was formed to focus on watershed management, flood plain restoration, downtown building assessments (identifying how buildings can become more resilient), and incentive programs for property owners (such as home buyouts etc.)
  • Implementation of business emergency planning workshops and accessible templates for disaster preparedness

DID YOU KNOW? Here in RI we have Ready, Set Rhody!

As part of an effort to protect local cities and towns from the negative impacts of climate change, Gov. McKee and Rhode Island Commerce recently launched a new initiative called “Ready, Set, Rhody.” Under the program, the engineering firm Fuss & O’Neill will help municipal leaders determine how to increase the resilience of commercial districts that are particularly vulnerable to severe weather events, flooding and coastal erosion.

MAINTAINING HOPE

Climate change and the threat of flooding here in Rhode Island is scary. But Katie reminds us of the importance of maintaining a sense of positivity and hope for the future, as it’s this hope that will carry you and your community through.

RI’s Climate Change Resources for Businesses

Commerce RI is helping businesses across Rhode Island take steps to address climate change, implement sound resilience practices, and remain competitive and profitable. As part of this effort they've developed several resources for businesses to be resilient against climate disaster. Explore Rhode Island's Climate Change Resource Guides

To Explore Montpelier VT’s Resilience Resources, Visit MontpelierStrong.org

 

Main Street America developed a comprehensive Main Street Disaster and Resilience Toolkit. Download it here.