Asset Mapping: How to Identify Economic Development Assets in Your Main Street
March 5, 2026
12-1PM: ZOOM
Featuring: Miriam Parson, Main Street America Director of Network Capacity Building, Launch
Asset mapping focuses your economic development strategy on what make your place unique to both residents and visitors.
Assets are what we want to keep, build upon, and sustain for future generations. They can be physical things, like historic buildings or a local park, or cultural assets like a festival or an intergenerational social club.
Join us to learn the Whole Assets Approach with Main Street America. Leave with your own asset map to continue developing with stakeholders back home.
Main Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts. For more than 40 years, Main Street America has provided a practical, adaptable, and impactful framework for community-driven, comprehensive revitalization through the Main Street Approach™. Our network of more than 1,600 neighborhoods and communities, rural and urban, share both a commitment to place and to building stronger communities through preservation-based economic development. Since 1980, communities participating in the program have generated more than $107.62 billion in new public and private investment, generated 175,323 net new businesses and 782,059 net new jobs, rehabilitated more than 335,675 buildings, and levered over 35.3 million volunteer hours. Main Street America is a nonprofit subsidiary of the National Trust for Historic Preservation. For more information, visit mainstreet.org.
Main Street Rhode Island is a Coordinating Program of Main Street America.